Deal Sheet: 2026 Prius LE FWD

Landers Toyota NWA · Rogers, AR · VIN: JTDACAAUXT3083197

Negotiation Guide

Opening Offer

$29,882

Fair Price

$31,382

Walk Away Above

$31,499

• Recent buyers paid ~$112 above MSRP
• Sitting 44 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$28,138

Est. Invoice$28,771

Holdback (est.)$632

MSRP (Sticker)$31,616

Dealer Add-Ons (DIA)+$799

Asking Price$32,415

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,277

Percentile89% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Prius)+$799

% Below MSRP77%

Avg Days to Sell23 days

Avg Sold Markup-$266

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