Deal Sheet: 2026 Prius Limited FWD

Toyota of Cool Springs · Franklin, TN · VIN: JTDACAAUXT3083152

Negotiation Guide

Opening Offer

$37,346

Fair Price

$38,846

Walk Away Above

$39,067

• Recent buyers paid ~$160 below MSRP
• Sitting 43 days (avg 25) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,967

Est. Invoice$35,753

Holdback (est.)$786

MSRP (Sticker)$39,289

Asking Price$39,088

Markup-$201

Est. Dealer Margin on This Car$4,121

Percentile17% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold216

Avg Markup-$160

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory382 vehicles

Avg Markup (All Models)-$331

Avg Markup (Prius)-$404

% Below MSRP60%

Avg Days to Sell30 days

Avg Sold Markup+$49

Price History

Jun 30, 2026$39,588 → $39,088(-$500)

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