Deal Sheet: 2026 Prius LE FWD

Cannon Toyota · Vicksburg, MS · VIN: JTDACAAUXT3082986

Negotiation Guide

Opening Offer

$30,374

Fair Price

$31,874

Walk Away Above

$31,818

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$28,268

Est. Invoice$28,903

Holdback (est.)$635

MSRP (Sticker)$31,762

Dealer Add-Ons (DIA)+$2,910

Asking Price$35,097

Markup+$3,335

Markup includes $2,910 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,829

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$3,308

Avg Markup (Prius)+$3,335

% Below MSRP1%

Avg Days to Sell22 days

Avg Sold Markup+$2,403

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