Deal Sheet: 2026 Prius Limited FWD

Toyota of Plano · Plano, TX · VIN: JTDACAAUXT3082938

Negotiation Guide

Opening Offer

$38,202

Fair Price

$39,702

Walk Away Above

$39,767

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,450

Est. Invoice$36,246

Holdback (est.)$797

MSRP (Sticker)$39,831

Asking Price$39,831

Markup$0

Est. Dealer Margin on This Car$4,381

Percentile55% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory412 vehicles

Avg Markup (All Models)+$1,274

Avg Markup (Prius)+$829

% Below MSRP49%

Avg Days to Sell22 days

Avg Sold Markup+$1,034

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