Deal Sheet: 2026 Prius Limited FWD

Chuck Hutton Toyota · Memphis, TN · VIN: JTDACAAUXT3070952

Negotiation Guide

Opening Offer

$37,964

Fair Price

$39,464

Walk Away Above

$39,663

• Recent buyers paid ~$160 below MSRP
• Sitting 40 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$35,478

Est. Invoice$36,275

Holdback (est.)$797

MSRP (Sticker)$39,863

Dealer Add-Ons (DIA)+$1,978

Asking Price$40,598

Markup+$735

Est. Dealer Margin on This Car$5,120

Percentile91% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold216

Avg Markup-$160

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)+$1,181

Avg Markup (Prius)+$555

% Below MSRP17%

Avg Days to Sell30 days

Avg Sold Markup+$953

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