Deal Sheet: 2027 Prius Limited FWD

Joseph Airport Toyota · Vandalia, OH · VIN: JTDACAAU9V3085350

Negotiation Guide

Opening Offer

$37,390

Fair Price

$38,890

Walk Away Above

$38,955

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$34,727

Est. Invoice$35,507

Holdback (est.)$780

MSRP (Sticker)$39,019

Asking Price$39,019

Markup$0

Est. Dealer Margin on This Car$4,292

Percentile55% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$306

Avg Markup (Prius)$0

% Below MSRP95%

Avg Days to Sell29 days

Avg Sold Markup-$500

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