Deal Sheet: 2027 Prius LE FWD

Clearwater Toyota · Clearwater, FL · VIN: JTDACAAU9V3084702

Negotiation Guide

Opening Offer

$29,724

Fair Price

$31,224

Walk Away Above

$31,168

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,690

Est. Invoice$28,312

Holdback (est.)$622

MSRP (Sticker)$31,112

Dealer Add-Ons (DIA)+$798

Asking Price$32,111

Markup+$999

Markup includes $798 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,421

Percentile93% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)+$291

Avg Markup (Prius)+$999

% Below MSRP35%

Avg Days to Sell23 days

Avg Sold Markup+$158

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