Deal Sheet: 2027 Prius Limited FWD

Landers McLarty Toyota · Fayetteville, TN · VIN: JTDACAAU9V3084571

Negotiation Guide

Opening Offer

$38,344

Fair Price

$39,844

Walk Away Above

$39,924

• Recent buyers paid ~$160 below MSRP

Price Breakdown

Est. Dealer Cost$35,604

Est. Invoice$36,404

Holdback (est.)$800

MSRP (Sticker)$40,004

Asking Price$42,953

Markup+$2,949

Est. Dealer Margin on This Car$7,349

Percentile100% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold216

Avg Markup-$160

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory68 vehicles

Avg Markup (All Models)+$2,921

Avg Markup (Prius)+$2,949

% Below MSRP24%

Avg Days to Sell38 days

Avg Sold Markup-$731

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