Deal Sheet: 2027 Prius Limited FWD

Crown Toyota · Lawrence, KS · VIN: JTDACAAU9V129AM25

Negotiation Guide

Opening Offer

$37,390

Fair Price

$38,890

Walk Away Above

$38,955

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$34,727

Est. Invoice$35,507

Holdback (est.)$780

MSRP (Sticker)$39,019

Asking Price$40,297

Markup+$1,278

Est. Dealer Margin on This Car$5,570

Percentile95% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$600

Avg Markup (Prius)+$644

% Below MSRP2%

Avg Days to Sell34 days

Avg Sold Markup+$570

Cheaper Prius Limited FWD Inventory

Gettel Stadium ToyotaTampa, FL

-$2,352$36,85377d

North Park Toyota of San AntonioSan Antonio, TX

-$2,220$38,18131d

Baxter Toyota of LincolnLincoln, NE

-$2,214$37,74996d

Bell Road ToyotaPhoenix, AZ

-$2,184$37,56113d

Auburn ToyotaAuburn, CA

-$2,165$37,44837d

Rusty Drewing ToyotaJefferson City, MO

-$2,130$37,29346d

Serra Toyota of Traverse CityTraverse City, MI

-$2,100$37,38819d

Maverick ToyotaLemon Grove, CA

-$2,085$37,60383d

Thousand Oaks ToyotaThousand Oaks, CA

-$2,084$36,96430d

AutoNation Toyota Buena ParkBuena Park, CA

-$2,060$37,6684d