Deal Sheet: 2026 Prius Limited FWD

My Toyota of Muskegon · Muskegon, MI · VIN: JTDACAAU9T3084289

Negotiation Guide

Opening Offer

$37,251

Fair Price

$38,751

Walk Away Above

$38,900

• Recent buyers paid ~$297 below MSRP

Price Breakdown

Est. Dealer Cost$34,753

Est. Invoice$35,534

Holdback (est.)$781

MSRP (Sticker)$39,048

Asking Price$39,048

Markup$0

Est. Dealer Margin on This Car$4,295

Percentile55% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold231

Avg Markup-$297

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,520

% Sold Below MSRP68%

Avg Days to Sell24 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$500

Avg Markup (Prius)-$150

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$333

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