Deal Sheet: 2026 Prius Limited FWD

Green's Toyota of Lexington · Lexington, KY · VIN: JTDACAAU9T3083241

Negotiation Guide

Opening Offer

$37,167

Fair Price

$38,667

Walk Away Above

$38,878

• Recent buyers paid ~$129 below MSRP
• Sitting 42 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$34,789

Est. Invoice$35,571

Holdback (est.)$782

MSRP (Sticker)$39,089

Asking Price$39,874

Markup+$785

Est. Dealer Margin on This Car$5,085

Percentile91% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$1,320

Avg Markup (Prius)+$785

% Below MSRP1%

Avg Days to Sell28 days

Avg Sold Markup+$1,074

Price History

Jun 11, 2026$39,089 → $39,874(+$785)

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