Deal Sheet: 2026 Prius LE FWD

Toyota of Runnemede · Runnemede, NJ · VIN: JTDACAAU9T3083062

Negotiation Guide

Opening Offer

$28,892

Fair Price

$30,392

Walk Away Above

$30,533

• Recent buyers paid ~$112 above MSRP
• Sitting 48 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,300

Est. Invoice$27,913

Holdback (est.)$613

MSRP (Sticker)$30,674

Asking Price$30,674

Markup$0

Est. Dealer Margin on This Car$3,374

Percentile65% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)-$202

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$233

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