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Deal Sheet: 2026 Prius Limited FWD
Cumberland Toyota · Cookeville, TN · VIN: JTDACAAU9T3082204
This Is Already a Great Deal
Opening Offer
$37,120
Asking Price
$38,268
Max Price
$38,268
- • Recent buyers paid ~$160 below MSRP
- • Sitting 45 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $874 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,261
Est. Invoice$36,053
Holdback (est.)$792
MSRP (Sticker)$39,619
Asking Price$38,268
Markup-$1,351
Est. Dealer Margin on This Car$3,007
Percentile11% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold216
Avg Markup-$160
Median Markup$0
Best Deal-$2,527
Worst Deal+$2,995
% Sold Below MSRP59%
Avg Days to Sell25 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)+$94
Avg Markup (Prius)-$1,351
% Below MSRP23%
Avg Days to Sell32 days
Avg Sold Markup+$85
Price History
Jun 27, 2026$39,268 → $38,268(-$1,000)
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