This Is Already a Great Deal
Opening Offer
$37,474
Asking Price
$38,633
Max Price
$38,633
- • Recent buyers paid ~$129 below MSRP
- • Sitting 90 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $239 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,419
Est. Invoice$36,215
Holdback (est.)$796
MSRP (Sticker)$39,797
Asking Price$38,633
Markup-$1,164
Est. Dealer Margin on This Car$3,214
Percentile13% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold209
Avg Markup-$129
Median Markup$0
Best Deal-$2,527
Worst Deal+$2,995
% Sold Below MSRP58%
Avg Days to Sell24 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$1,070
Avg Markup (Prius)-$1,164
% Below MSRP97%
Avg Days to Sell59 days
Avg Sold Markup-$1,744
Price History
May 13, 2026$39,697 → $39,797(+$100)
Jun 9, 2026$39,797 → $38,633(-$1,164)
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