Negotiation Guide
Opening Offer
$29,181
Fair Price
$30,681
Walk Away Above
$30,625
- • Recent buyers paid ~$112 above MSRP
Price Breakdown
Est. Dealer Cost$27,206
Est. Invoice$27,818
Holdback (est.)$611
MSRP (Sticker)$30,569
Asking Price$30,769
Markup+$200
Est. Dealer Margin on This Car$3,563
Percentile75% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold509
Avg Markup+$112
Median Markup$0
Best Deal-$1,471
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory261 vehicles
Avg Markup (All Models)-$1,811
Avg Markup (Prius)+$200
% Below MSRP70%
Avg Days to Sell37 days
Avg Sold Markup-$1,638
Cheaper Prius LE FWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$1,513$30,1146d
Baxter Toyota of LincolnLincoln, NE
-$1,459$30,2535d
Toyota of KatyKaty, TX
-$1,357$30,40532d
Maverick ToyotaLemon Grove, CA
-$1,347$29,57119d
Maverick ToyotaLemon Grove, CA
-$1,347$29,5714d
Maverick ToyotaLemon Grove, CA
-$1,338$29,37027d
Lithia Toyota of ReddingRedding, CA
-$1,325$29,6445d
Lithia Toyota of ReddingRedding, CA
-$1,325$29,64410d
Hometown ToyotaOntario, OR
-$1,323$29,31125d
Hesser ToyotaJanesville, WI
-$1,309$29,7385d