Deal Sheet: 2026 Prius Limited FWD

Toyota of Melbourne · Melbourne, FL · VIN: JTDACAAU8T3084235

Negotiation Guide

Opening Offer

$39,056

Fair Price

$40,556

Walk Away Above

$40,621

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$36,210

Est. Invoice$37,023

Holdback (est.)$814

MSRP (Sticker)$40,685

Asking Price$40,963

Markup+$278

Est. Dealer Margin on This Car$4,753

Percentile85% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)+$318

Avg Markup (Prius)+$423

% Below MSRP47%

Avg Days to Sell23 days

Avg Sold Markup+$452

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