Negotiation Guide
Opening Offer
$28,589
Fair Price
$30,089
Walk Away Above
$30,127
- • Recent buyers paid ~$112 above MSRP
- • Sitting 34 days (avg 21) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$26,846
Est. Invoice$27,449
Holdback (est.)$603
MSRP (Sticker)$30,164
Asking Price$30,763
Markup+$599
Est. Dealer Margin on This Car$3,917
Percentile87% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold509
Avg Markup+$112
Median Markup$0
Best Deal-$1,471
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory193 vehicles
Avg Markup (All Models)+$600
Avg Markup (Prius)+$644
% Below MSRP2%
Avg Days to Sell34 days
Avg Sold Markup+$570
Price History
Jun 20, 2026$31,711 → $30,763(-$948)
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