Deal Sheet: 2026 Prius Limited FWD

Toyota of Des Moines · Grimes, IA · VIN: JTDACAAU8T3083067

Negotiation Guide

Opening Offer

$37,951

Fair Price

$39,451

Walk Away Above

$39,707

• Recent buyers paid ~$129 below MSRP
• Sitting 47 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$35,567

Est. Invoice$36,366

Holdback (est.)$799

MSRP (Sticker)$39,963

Asking Price$40,143

Markup+$180

Est. Dealer Margin on This Car$4,576

Percentile84% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (Prius)+$180

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$72

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