Deal Sheet: 2026 Prius Limited FWD

Toyota of Plano · Plano, TX · VIN: JTDACAAU8T3082923

Negotiation Guide

Opening Offer

$38,677

Fair Price

$40,177

Walk Away Above

$40,242

• Recent buyers paid ~$129 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,872

Est. Invoice$36,678

Holdback (est.)$806

MSRP (Sticker)$40,306

Dealer Add-Ons (DIA)+$2,488

Asking Price$40,306

Markup$0

Est. Dealer Margin on This Car$4,434

Percentile55% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory412 vehicles

Avg Markup (All Models)+$1,274

Avg Markup (Prius)+$829

% Below MSRP49%

Avg Days to Sell22 days

Avg Sold Markup+$1,044

Price History

Jul 8, 2026$40,306 → $42,794(+$2,488)

Jul 16, 2026$42,794 → $40,306(-$2,488)

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