Deal Sheet: 2027 Prius LE FWD

Toyota of Gladstone · Gladstone, OR · VIN: JTDACAAU7V3084746

Negotiation Guide

Opening Offer

$29,016

Fair Price

$30,516

Walk Away Above

$30,460

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,060

Est. Invoice$27,668

Holdback (est.)$608

MSRP (Sticker)$30,404

Asking Price$30,654

Markup+$250

Est. Dealer Margin on This Car$3,594

Percentile76% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$723

Avg Markup (Prius)+$250

% Below MSRP37%

Avg Days to Sell40 days

Avg Sold Markup-$242

Price History

Jul 14, 2026$30,404 → $30,654(+$250)

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