Deal Sheet: 2027 Prius Limited FWD

Toyota of Des Moines · Grimes, IA · VIN: JTDACAAU7V130AM03

Negotiation Guide

Opening Offer

$38,179

Fair Price

$39,679

Walk Away Above

$39,744

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,429

Est. Invoice$36,225

Holdback (est.)$796

MSRP (Sticker)$39,808

Asking Price$39,988

Markup+$180

Est. Dealer Margin on This Car$4,559

Percentile84% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (Prius)+$180

% Below MSRP8%

Avg Days to Sell32 days

Avg Sold Markup-$109

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