Deal Sheet: 2027 Prius Limited FWD

Reliable Toyota · Springfield, MO · VIN: JTDACAAU7V129AM24

Negotiation Guide

Opening Offer

$37,624

Fair Price

$39,124

Walk Away Above

$39,189

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$34,935

Est. Invoice$35,720

Holdback (est.)$785

MSRP (Sticker)$39,253

Asking Price$39,253

Markup$0

Est. Dealer Margin on This Car$4,318

Percentile55% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory504 vehicles

Avg Markup (All Models)-$590

Avg Markup (Prius)-$87

% Below MSRP99%

Avg Days to Sell38 days

Avg Sold Markup-$723

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