Deal Sheet: 2027 Prius Limited FWD

Hatch Toyota Stateline · Silver City, NM · VIN: JTDACAAU7V129AF96

Negotiation Guide

Opening Offer

$38,032

Fair Price

$39,532

Walk Away Above

$39,597

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,298

Est. Invoice$36,092

Holdback (est.)$793

MSRP (Sticker)$39,661

Asking Price$39,661

Markup$0

Est. Dealer Margin on This Car$4,363

Percentile55% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$106

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$35

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