Deal Sheet: 2026 Prius Limited FWD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: JTDACAAU7T3084212

Negotiation Guide

Opening Offer

$38,772

Fair Price

$40,272

Walk Away Above

$40,337

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,957

Est. Invoice$36,765

Holdback (est.)$808

MSRP (Sticker)$40,401

Dealer Add-Ons (DIA)+$1,599

Asking Price$40,381

Markup-$20

Est. Dealer Margin on This Car$4,424

Percentile18% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)+$892

Avg Markup (Prius)-$20

% Below MSRP32%

Avg Days to Sell25 days

Avg Sold Markup+$1,005

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