Deal Sheet: 2026 Prius LE FWD

Jim Norton Toyota · Tulsa, OK · VIN: JTDACAAU7T3083688

Negotiation Guide

Opening Offer

$29,323

Fair Price

$30,823

Walk Away Above

$30,856

• Recent buyers paid ~$112 above MSRP
• Sitting 33 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,490

Est. Invoice$28,108

Holdback (est.)$618

MSRP (Sticker)$30,888

Dealer Add-Ons (DIA)+$995

Asking Price$31,882

Markup+$994

Est. Dealer Margin on This Car$4,392

Percentile92% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (Prius)+$775

% Below MSRP57%

Avg Days to Sell23 days

Avg Sold Markup+$121

Cheaper Prius LE FWD Inventory

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