Deal Sheet: 2026 Prius LE FWD

Graff Toyota of Chesterton · Burns Harbor, IN · VIN: JTDACAAU7T3083500

Negotiation Guide

Opening Offer

$29,454

Fair Price

$30,954

Walk Away Above

$31,009

• Recent buyers paid ~$112 above MSRP
• Sitting 36 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,647

Est. Invoice$28,268

Holdback (est.)$621

MSRP (Sticker)$31,064

Asking Price$31,064

Markup$0

Est. Dealer Margin on This Car$3,417

Percentile65% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$202

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$365

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