Deal Sheet: 2026 Prius Limited FWD

Clint Bowyer Toyota · Emporia, KS · VIN: JTDACAAU7T3083223

Negotiation Guide

Opening Offer

$37,546

Fair Price

$39,046

Walk Away Above

$39,267

• Recent buyers paid ~$129 below MSRP
• Sitting 43 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$35,144

Est. Invoice$35,934

Holdback (est.)$790

MSRP (Sticker)$39,488

Asking Price$39,488

Markup$0

Est. Dealer Margin on This Car$4,344

Percentile55% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$558

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell62 days

Avg Sold Markup-$650

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