Deal Sheet: 2027 Prius XLE FWD

Sparks Toyota · Myrtle Beach, SC · VIN: JTDACAAU6V3084754

Negotiation Guide

Opening Offer

$33,864

Fair Price

$35,364

Walk Away Above

$35,423

• Recent buyers paid ~$118 below MSRP

Price Breakdown

Est. Dealer Cost$31,579

Est. Invoice$32,289

Holdback (est.)$710

MSRP (Sticker)$35,482

Dealer Add-Ons (DIA)+$1,295

Asking Price$36,826

Markup+$1,344

Markup includes $1,295 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,247

Percentile97% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold492

Avg Markup-$118

Median Markup$0

Best Deal-$2,132

Worst Deal+$4,398

% Sold Below MSRP67%

Avg Days to Sell30 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)+$1,344

Avg Markup (Prius)+$1,344

% Below MSRP0%

Avg Days to Sell44 days

Avg Sold Markup+$1,331

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