Negotiation Guide
Opening Offer
$32,370
Fair Price
$33,870
Walk Away Above
$33,929
- • Recent buyers paid ~$118 below MSRP
Price Breakdown
Est. Dealer Cost$30,249
Est. Invoice$30,929
Holdback (est.)$680
MSRP (Sticker)$33,988
Dealer Add-Ons (DIA)+$499
Asking Price$35,186
Markup+$1,198
Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$4,937
Percentile97% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold492
Avg Markup-$118
Median Markup$0
Best Deal-$2,132
Worst Deal+$4,398
% Sold Below MSRP67%
Avg Days to Sell30 days
Dealer Profile
Inventory622 vehicles
Avg Markup (All Models)+$532
Avg Markup (Prius)+$810
% Below MSRP23%
Avg Days to Sell32 days
Avg Sold Markup+$514
Price History
Aug 6, 2026$35,081 → $35,186(+$105)
Cheaper Prius XLE FWD Inventory
Miracle Toyota of North AugustaNorth Augusta, SC
-$4,445$31,5542d
Jaffarian ToyotaHaverhill, MA
-$2,089$34,04051d
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,066$34,72125d
Moses Toyota of MorgantownMorgantown, WV
-$2,030$34,71341d
Maverick ToyotaLemon Grove, CA
-$2,007$34,3312d
Irwin ToyotaLaconia, NH
-$2,005$33,32340d
Family Toyota of ArlingtonArlington, TX
-$1,999$35,4401d
Toyota of WoodbridgeWoodbridge, VA
-$1,980$33,7292d
Moses Toyota of MorgantownMorgantown, WV
-$1,980$34,42353d
Evans ToyotaFort Wayne, IN
-$1,944$33,8804d