Deal Sheet: 2026 Prius LE FWD

Toyota of Terre Haute · Terre Haute, IN · VIN: JTDACAAU6T3084086

Negotiation Guide

Opening Offer

$29,286

Fair Price

$30,786

Walk Away Above

$30,730

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,300

Est. Invoice$27,913

Holdback (est.)$613

MSRP (Sticker)$30,674

Dealer Add-Ons (DIA)+$1,098

Asking Price$31,772

Markup+$1,098

Markup includes $1,098 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,472

Percentile94% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)+$139

Avg Markup (Prius)+$1,098

% Below MSRP22%

Avg Days to Sell33 days

Avg Sold Markup+$919

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