Deal Sheet: 2026 Prius Limited FWD

Earnhardt Toyota · Mesa, AZ · VIN: JTDACAAU6T3083813

Negotiation Guide

Opening Offer

$37,011

Fair Price

$38,511

Walk Away Above

$38,663

• Recent buyers paid ~$303 below MSRP

Price Breakdown

Est. Dealer Cost$34,544

Est. Invoice$35,321

Holdback (est.)$776

MSRP (Sticker)$38,814

Dealer Add-Ons (DIA)+$499

Asking Price$40,012

Markup+$1,198

Est. Dealer Margin on This Car$5,468

Percentile93% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold227

Avg Markup-$303

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,520

% Sold Below MSRP67%

Avg Days to Sell26 days

Dealer Profile

Inventory688 vehicles

Avg Markup (All Models)+$471

Avg Markup (Prius)+$1,198

% Below MSRP23%

Avg Days to Sell32 days

Avg Sold Markup+$758

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