Deal Sheet: 2026 Prius LE FWD

Janzen Toyota · Stillwater, OK · VIN: JTDACAAU6T3083780

Negotiation Guide

Opening Offer

$30,374

Fair Price

$31,874

Walk Away Above

$31,818

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$28,268

Est. Invoice$28,903

Holdback (est.)$635

MSRP (Sticker)$31,762

Dealer Add-Ons (DIA)+$1,499

Asking Price$33,261

Markup+$1,499

Markup includes $1,499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,993

Percentile96% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)+$761

Avg Markup (Prius)+$1,499

% Below MSRP52%

Avg Days to Sell25 days

Avg Sold Markup+$389

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