Deal Sheet: 2026 Prius LE FWD

Toyota of Colchester · Colchester, CT · VIN: JTDACAAU6T3083312

Negotiation Guide

Opening Offer

$29,355

Fair Price

$30,855

Walk Away Above

$30,799

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,361

Est. Invoice$27,976

Holdback (est.)$615

MSRP (Sticker)$30,743

Asking Price$31,687

Markup+$944

Est. Dealer Margin on This Car$4,326

Percentile91% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)+$827

Avg Markup (Prius)+$944

% Below MSRP5%

Avg Days to Sell43 days

Avg Sold Markup+$506

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