Deal Sheet: 2026 Prius Limited FWD

Pueblo Toyota · Pueblo, CO · VIN: JTDACAAU6T3083178

Negotiation Guide

Opening Offer

$37,486

Fair Price

$38,986

Walk Away Above

$39,138

• Recent buyers paid ~$303 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,967

Est. Invoice$35,753

Holdback (est.)$786

MSRP (Sticker)$39,289

Asking Price$39,888

Markup+$599

Est. Dealer Margin on This Car$4,921

Percentile87% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold227

Avg Markup-$303

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,520

% Sold Below MSRP67%

Avg Days to Sell26 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$101

Avg Markup (Prius)+$599

% Below MSRP37%

Avg Days to Sell27 days

Avg Sold Markup-$673

Price History

Jun 20, 2026$39,889 → $39,888(-$1)

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