Deal Sheet: 2026 Prius LE FWD

Landers Toyota · Little Rock, AR · VIN: JTDACAAU6T3083066

Negotiation Guide

Opening Offer

$28,590

Fair Price

$30,090

Walk Away Above

$30,222

• Recent buyers paid ~$112 above MSRP
• Sitting 47 days (avg 21) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$27,015

Est. Invoice$27,622

Holdback (est.)$607

MSRP (Sticker)$30,354

Dealer Add-Ons (DIA)+$699

Asking Price$30,133

Markup-$221

Est. Dealer Margin on This Car$3,118

Percentile14% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (Prius)-$373

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$572

Price History

Jul 7, 2026$32,049 → $31,053(-$996)

Jul 16, 2026$31,053 → $30,133(-$920)

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