Deal Sheet: 2026 Prius LE FWD

Team Toyota · Baton Rouge, LA · VIN: JTDACAAU6T3082872

Negotiation Guide

Opening Offer

$30,374

Fair Price

$31,874

Walk Away Above

$31,818

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$28,268

Est. Invoice$28,903

Holdback (est.)$635

MSRP (Sticker)$31,762

Dealer Add-Ons (DIA)+$1,894

Asking Price$33,656

Markup+$1,894

Markup includes $1,894 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,388

Percentile98% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)+$293

Avg Markup (Prius)+$1,894

% Below MSRP35%

Avg Days to Sell25 days

Avg Sold Markup-$329

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