Negotiation Guide
Opening Offer
$33,539
Fair Price
$35,039
Walk Away Above
$35,098
- • Recent buyers paid ~$118 below MSRP
Price Breakdown
Est. Dealer Cost$31,290
Est. Invoice$31,993
Holdback (est.)$703
MSRP (Sticker)$35,157
Asking Price$35,157
Markup$0
Est. Dealer Margin on This Car$3,867
Percentile69% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold492
Avg Markup-$118
Median Markup$0
Best Deal-$2,132
Worst Deal+$4,398
% Sold Below MSRP67%
Avg Days to Sell30 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)$0
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup$0
Cheaper Prius XLE FWD Inventory
Miracle Toyota of North AugustaNorth Augusta, SC
-$4,445$31,5542d
Jaffarian ToyotaHaverhill, MA
-$2,089$34,04050d
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,066$34,72124d
Moses Toyota of MorgantownMorgantown, WV
-$2,030$34,71340d
Maverick ToyotaLemon Grove, CA
-$2,007$34,3312d
Irwin ToyotaLaconia, NH
-$2,005$33,32339d
Family Toyota of ArlingtonArlington, TX
-$1,999$35,4400d
Toyota of WoodbridgeWoodbridge, VA
-$1,980$33,7292d
Moses Toyota of MorgantownMorgantown, WV
-$1,980$34,42352d
Evans ToyotaFort Wayne, IN
-$1,944$33,8804d