Deal Sheet: 2027 Prius Limited FWD

Frank Fletcher Toyota · Joplin, MO · VIN: JTDACAAU5V3084860

Negotiation Guide

Opening Offer

$38,034

Fair Price

$39,534

Walk Away Above

$39,599

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,300

Est. Invoice$36,093

Holdback (est.)$793

MSRP (Sticker)$39,663

Asking Price$39,663

Markup$0

Est. Dealer Margin on This Car$4,363

Percentile55% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)-$21

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$213

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