Deal Sheet: 2027 Prius Limited FWD

Earl Stewart Toyota of North Palm Beach · Lake Park, FL · VIN: JTDACAAU5V3084521

Negotiation Guide

Opening Offer

$38,140

Fair Price

$39,640

Walk Away Above

$39,705

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,394

Est. Invoice$36,190

Holdback (est.)$795

MSRP (Sticker)$39,769

Asking Price$39,769

Markup$0

Est. Dealer Margin on This Car$4,375

Percentile55% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$681

Avg Markup (Prius)-$786

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$392

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