Deal Sheet: 2027 Prius Limited FWD

Fort Dodge Ford, Lincoln, Toyota · -94.159403, https://www.fortdodgetoyota.com · VIN: JTDACAAU5V130AM02

Negotiation Guide

Opening Offer

$38,154

Fair Price

$39,654

Walk Away Above

$39,731

• Recent buyers paid ~$154 below MSRP

Price Breakdown

Est. Dealer Cost$35,429

Est. Invoice$36,225

Holdback (est.)$796

MSRP (Sticker)$39,808

Asking Price$39,808

Markup$0

Est. Dealer Margin on This Car$4,379

Percentile55% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$154

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP60%

Avg Days to Sell25 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$311

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$694

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