Deal Sheet: 2026 Prius Limited FWD

Desert Toyota of Tucson · Tucson, AZ · VIN: JTDACAAU5T3084175

Negotiation Guide

Opening Offer

$37,330

Fair Price

$38,830

Walk Away Above

$38,982

• Recent buyers paid ~$303 below MSRP

Price Breakdown

Est. Dealer Cost$34,828

Est. Invoice$35,611

Holdback (est.)$783

MSRP (Sticker)$39,133

Dealer Add-Ons (DIA)+$699

Asking Price$39,832

Markup+$699

Est. Dealer Margin on This Car$5,004

Percentile89% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold227

Avg Markup-$303

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,520

% Sold Below MSRP67%

Avg Days to Sell26 days

Dealer Profile

Inventory352 vehicles

Avg Markup (All Models)+$320

Avg Markup (Prius)+$699

% Below MSRP14%

Avg Days to Sell33 days

Avg Sold Markup+$444

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