Deal Sheet: 2026 Prius Limited FWD

Toyota of Pharr · Pharr, TX · VIN: JTDACAAU5T3083804

Negotiation Guide

Opening Offer

$38,772

Fair Price

$40,272

Walk Away Above

$40,337

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,957

Est. Invoice$36,765

Holdback (est.)$808

MSRP (Sticker)$40,401

Asking Price$40,401

Markup$0

Est. Dealer Margin on This Car$4,444

Percentile55% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory786 vehicles

Avg Markup (All Models)-$601

Avg Markup (Prius)+$150

% Below MSRP83%

Avg Days to Sell24 days

Avg Sold Markup-$585

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