Deal Sheet: 2026 Prius Limited FWD

Gettel Toyota of Bradenton · Bradenton, FL · VIN: JTDACAAU5T3083799

Negotiation Guide

Opening Offer

$36,138

Fair Price

$37,638

Walk Away Above

$37,703

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$33,613

Est. Invoice$34,368

Holdback (est.)$755

MSRP (Sticker)$37,767

Asking Price$37,767

Markup$0

Est. Dealer Margin on This Car$4,154

Percentile55% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory287 vehicles

Avg Markup (All Models)-$384

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$492

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