Deal Sheet: 2026 Prius Limited FWD

AutoNation Toyota Pinellas Park · Pinellas Park, FL · VIN: JTDACAAU5T3083740

Negotiation Guide

Opening Offer

$37,943

Fair Price

$39,443

Walk Away Above

$39,508

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,219

Est. Invoice$36,011

Holdback (est.)$791

MSRP (Sticker)$39,572

Asking Price$40,476

Markup+$904

Est. Dealer Margin on This Car$5,257

Percentile93% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory674 vehicles

Avg Markup (All Models)+$135

Avg Markup (Prius)+$1,219

% Below MSRP49%

Avg Days to Sell26 days

Avg Sold Markup+$303

Price History

Jul 10, 2026$40,473 → $40,476(+$3)

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