Deal Sheet: 2026 Prius LE FWD

Findlay Toyota · Henderson, NV · VIN: JTDACAAU5T3083589

Negotiation Guide

Opening Offer

$29,165

Fair Price

$30,665

Walk Away Above

$30,704

• Recent buyers paid ~$112 above MSRP
• Sitting 34 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,361

Est. Invoice$27,976

Holdback (est.)$615

MSRP (Sticker)$30,743

Dealer Add-Ons (DIA)+$1,595

Asking Price$32,837

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,476

Percentile99% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Prius)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

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