Deal Sheet: 2026 Prius Limited FWD

McGrath Toyota of Iowa City · Iowa City, IA · VIN: JTDACAAU5T3083561

Negotiation Guide

Opening Offer

$37,660

Fair Price

$39,160

Walk Away Above

$39,225

• Recent buyers paid ~$129 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,967

Est. Invoice$35,753

Holdback (est.)$786

MSRP (Sticker)$39,289

Asking Price$39,289

Markup$0

Est. Dealer Margin on This Car$4,322

Percentile55% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)-$408

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$345

Price History

Jun 30, 2026$39,454 → $39,289(-$165)

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