Deal Sheet: 2026 Prius Limited FWD

Groove Toyota · Englewood, CO · VIN: JTDACAAU5T3083530

Negotiation Guide

Opening Offer

$37,011

Fair Price

$38,511

Walk Away Above

$38,663

• Recent buyers paid ~$303 below MSRP

Price Breakdown

Est. Dealer Cost$34,544

Est. Invoice$35,321

Holdback (est.)$776

MSRP (Sticker)$38,814

Asking Price$39,613

Markup+$799

Est. Dealer Margin on This Car$5,069

Percentile90% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold227

Avg Markup-$303

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,520

% Sold Below MSRP67%

Avg Days to Sell26 days

Dealer Profile

Inventory981 vehicles

Avg Markup (All Models)+$165

Avg Markup (Prius)+$799

% Below MSRP36%

Avg Days to Sell34 days

Avg Sold Markup+$205

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