Deal Sheet: 2026 Prius LE FWD

Toyota of Morristown · Morristown, NJ · VIN: JTDACAAU5T3083320

Negotiation Guide

Opening Offer

$28,523

Fair Price

$30,023

Walk Away Above

$30,111

• Recent buyers paid ~$112 above MSRP
• Sitting 41 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$26,877

Est. Invoice$27,481

Holdback (est.)$604

MSRP (Sticker)$30,199

Asking Price$31,094

Markup+$895

Est. Dealer Margin on This Car$4,217

Percentile90% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)+$898

Avg Markup (Prius)+$895

% Below MSRP0%

Avg Days to Sell32 days

Avg Sold Markup+$905

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