Deal Sheet: 2026 Prius LE FWD

Robinson Toyota · Jackson, TN · VIN: JTDACAAU5T3070633

Negotiation Guide

Opening Offer

$29,186

Fair Price

$30,686

Walk Away Above

$30,630

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,211

Est. Invoice$27,822

Holdback (est.)$611

MSRP (Sticker)$30,574

Asking Price$31,374

Markup+$800

Est. Dealer Margin on This Car$4,163

Percentile89% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)+$852

Avg Markup (Prius)+$800

% Below MSRP0%

Avg Days to Sell35 days

Avg Sold Markup+$778

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