Deal Sheet: 2027 Prius XLE FWD

Ed Martin Toyota · Noblesville, IN · VIN: JTDACAAU4V3085613

Negotiation Guide

Opening Offer

$34,214

Fair Price

$35,714

Walk Away Above

$35,773

• Recent buyers paid ~$118 below MSRP

Price Breakdown

Est. Dealer Cost$31,890

Est. Invoice$32,607

Holdback (est.)$717

MSRP (Sticker)$35,832

Asking Price$35,832

Markup$0

Est. Dealer Margin on This Car$3,942

Percentile69% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold492

Avg Markup-$118

Median Markup$0

Best Deal-$2,132

Worst Deal+$4,398

% Sold Below MSRP67%

Avg Days to Sell30 days

Dealer Profile

Inventory415 vehicles

Avg Markup (All Models)-$323

Avg Markup (Prius)-$71

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$537

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